Mark Woods

Mark is a passionate technologist who’s spent too much time owning a P&L to really call himself an engineer. Innovative technology (in all its various flavours) has been the common backbone for Mark’s career, from mission-critical delivery to innovation acceleration, global portfolio optimisation to fundraising and acquisition selection to ground-up organisation building

Mark is the EMEA Chief Technical Advisor & Field CTO at Splunk and has been a Fellow at the World Economic Forum’s Centre for the Fourth Industrial Revolution. He helps executive teams and international policy makers understand the seismic effect that ‘data-driven’ approaches can achieve and get the right blend of enabling technology, expertise, empowering guidance and practical governance to deliver beneficial change.

Before joining Splunk he co-founded AMPLYFI. As CTO he created and scaled the AI-start-up’s proprietary hybrid DL-NLP deep web analytics technology into their current products, which are used across many sectors including finance, manufacturing, FMCG and research.

He has also worked commercialising novel integrated hardware/software solutions at BT, Bentley and for various energy firms including Chevron, BP and Shell. Mark spent the first decade of his career as a British Army Engineering Officer, specialising in new technology introduction, strategic planning and spending time in hot and cold places that would not be on most people’s bucket-list.